Write Useful Books

Get early access to the guide containing everything I know about how to design, test, and refine nonfiction books that are able to endure for years, get recommended, and grow on their own.

It's an iterative, data-driven, reader-centric process — inspired by the lessons of product design and entrepreneurship — that will make your book more successful, impactful, and useful to its readers.

By Rob Fitzpatrick, author of The Mom Test and The Workshop Survival Guide.

Pre-order for immediate access and more

  • ๐Ÿ“‘ Instant access to the current manuscript containing 28k words of actionable guidance and advice
  • ๐Ÿ™Œ Invitation to our nonfiction author's community for accountability, Q&A, and problem-solving
  • ๐Ÿ“˜ A paperback copy once it's ready (shipped anywhere)
  • ๐Ÿ™ My undying gratitude for your support
$24 — Buy early access now

*Full refund available any time within 30 days — just email rob@robfitz.com

The book and its contents

Writing a book is a wonderful project, allowing you to preserve and share the most important things youโ€™ve ever learned. A successful book will help your reputation, your career, your income, and the lives of your readers. Unfortunately, too much nonfiction is still created with a โ€œpublish and prayโ€ mentality and fails to succeed in any of these ways.

This guide proposes a very different way of planning, writing, testing, and refining nonfiction, treating the book as a testable product and engaging with real readers from the very beginning. This includes:

  • Scoping your book toward a desirable promise and the right reader
  • How reader conversations can allow you to rapidly iterate and improve your core contents (while avoiding unnecessary rewrites)
  • Using the qualitative and quantitative metrics of Beta Readers and reader analytics to make it even better
  • Understanding and optimizing for reader recommendations, organic growth, and becoming a long-lasting back catalog classic
  • And much more

Used properly, these tools will help you create a more useful — and successful — book that is able to grow each month via reader recommendations, even without heavy marketing or a big author platform.

The nonfiction author community

It's hard to write a useful book. The community is here to help with encouragement, accountability, feedback, and problem-solving.

We're currently a group of about two dozen authors who are working on our own books and helping each other out. We'd be glad for you to join us.

About the author

Hello, I'm Rob Fitzpatrick. Back in 2013, I wrote a short book called The Mom Test to teach entrepreneurs to ask for better customer feedback. In its first month, it earned a paltry $535. Six years later, thanks to steady word of mouth, it passed $10k in monthly royalties and has continued to grow from there.

Itโ€™s now taught at universities like MIT, UCL, and Harvard; recommended by startup accelerators like Y Combinator and Seedcamp; and used by teams at companies like SkyScanner and Shopify. It has hit #1 in most of its Amazon categories and has been translated by enthusiastic readers into nearly ten languages. All of this happened while I was largely ignoring the book and doing approximately zero active marketing. To date, it has put more than $350k in my pocket, all via reader recommendations. The growth in monthly profits is shown in the graph below. You'll notice that there was no big launch or magic bullet — just a steady, organic climb:

Just over a year ago, I released my second book, The Workshop Survival Guide, about designing and teaching educational workshops (coauthored with Devin Hunt). The bookโ€™s ultimate success is still too early to call, but it seems to be following a similar trajectory to The Mom Test โ€” except better. Its sales at month five were the same as The Mom Testโ€™s at year five, all via reader recommendations. Itโ€™s growing steadily, has organically hit #1 in its main Amazon categories, and is already generating enough royalties to comfortably cover my entire cost of living.

As before, The Workshop Survival Guide didn't benefit from any sort of flashy launch, a big mailing list, or clever marketing. It just does a good job of solving an important problem for readers, so they recommend it. This recommendability wasnโ€™t an accident; it was our explicit goal, and we worked hard to achieve it. And with the right process and toolkit, you can do it too.

Pre-order for immediate access and more

  • ๐Ÿ“‘ Instant access to the current manuscript containing 28k words of actionable guidance and advice
  • ๐Ÿ™Œ Invitation to our nonfiction author's community for accountability, Q&A, and problem-solving
  • ๐Ÿ“˜ A paperback copy once it's ready (shipped anywhere)
  • ๐Ÿ™ My undying gratitude for your support
$24 — Buy early access now

*Full refund available any time within 30 days — just email rob@robfitz.com

Thanks :)

To learn more about myself or my other books, check out robfitz.com or youtube.com/c/robfitzpatrick.

Contact: rob@robfitz.com

All rights reserved ยฉ Robfitz Ltd 2020.

PS. If you aren't sure about the book, I'd suggest giving it a try — I'll happily issue a full refund if it's not for you.